TAIPEI (Taiwan News) — HTC VIVE, the virtual reality brand of Taiwan’s HTC, has launched an NFT (non-fungible token) store, and will hold an inaugural auction of store items on Friday (Dec. 17).

The store is made up of Virtual Reality (VR), Augmented Reality (AR) and Extended Reality (XR) objects, according to a Coinrivet report. The new store is part of the brand’s push to build the “Viverse”, a play to gain ground in the burgeoning Metaverse space.

HTC’s Viverse aims to “break down barriers between the real and virtual worlds, with immersion as the focal point,” per a post on the company’s blog. The metaverse requires smooth transactions so users can swap both fiat and cryptocurrencies, NFTs and much more, it goes on.

Creators get to decide how they mint and sell their NFTs on the new platform, deciding on the total number and conditions of the sale. The ecosystem will enable payment with popular fiat, such as the U.S. dollar, and commonly used cryptocurrencies (Bitcoin, etc.).

The upcoming auction on Friday will feature NFTs of Art Nouveau classics by Czech master Alphonse Mucha.

This is part of an ongoing trend which sees the traditional art industry merge with defi. In October, renowned auction house Sotheby put 53 works of art under the virtual hammer after setting up its own metaverse platform.