TAIPEI (Taiwan News) — Starbucks Taiwan is celebrating its 25th anniversary with an exhibition running until July 23 at Hall 2 of the 1914 Huashan Cultural and Creative Park.
The exhibition features stories about the coffee chain's commitment to innovations in the industry, such as nitrogen cold brew and the use of plant-based milk. Starbucks is also committed to the environment, such as the promotion of eco-friendly materials, and the introduction of cup recycling services.
Starbucks has also deepened its connection to customers through digital communications tools such as the Starbucks app downloaded more than 5.5 million times, with Starbucks Rewards members exceeding 3.2 million, making on average one out of every eight people in Taiwan a Starbucks member.
The exhibition also offers a range of limited edition items such as teddy bears emblazoned with the 25th-anniversary logo, a commemorative shopping bag, and "NAVY" reusable cups made from recycled rice husk, per Starbucks' website.
Starbucks has also announced a three-day 2-for-1 promotion from Monday to Wednesday (July 10–12) for a variety of hot and cold beverages between 11:00 a.m. and 8:00 p.m. The promotion applies to in-store purchases and is limited to the purchase of two drinks, enabling the purchaser to collect four drinks at once, Starbucks Taiwan said.
The promotion is dependent upon supply at each store and excludes Frappuccino-series drinks, macchiato, nitrogen cold brew coffee, canned drinks, pour-over coffee, siphon coffee, and alcoholic beverages. The promotion is also not applicable to drive-thru services, delivery, mobile pre-orders, or special Starbucks outlets at airports, high-speed rail stations, national highway rest stops, or Chi Mei Museum.
(Starbucks Taiwan photo)
(Starbucks Taiwan photo)
