TAIPEI (Taiwan News) — Taiwan’s Ministry of Economic Affairs on Thursday (April 25) approved an investment plan of NT$6.06 billion (US$186 million) from the e-commerce company Coupang. 

The company plans to invest much of the money into a new logistics center and warehouse, which will mark the company’s third one in Taiwan, reported CNA. Last year, Coupang was approved to invest NT$2.48 billion (US$76 million), making its cumulative investment in Taiwan NT$8.53 billion (US$262 million), reported Business Korea.  

Coupang entered the Taiwan e-commerce and delivery market in 2021, and established its second logistics center in November 2023. The company clearly sees great potential for growth, with the third logistics center expected to be in operation by the end of June. 

The company’s investment proposal for the new logistics center also includes funding for smart technologies such as AI-based logistics applications, and automated systems for storage, sorting, and retrieval of goods. The three logistics centers in Taiwan will provide employment for approximately 1,800 people at each location, per reports.

Coupang has gained popularity among Taiwanese consumers over the past year for its “Rocket Delivery” services, which allow for shoppers to receive snacks in bulk ordered from South Korea within one to two days. The company’s rapid distribution capabilities also allow for cheaper prices than local retailers can offer for many imported items.  

Reports also indicate that Coupang’s large investments in the country greatly surpass the capital of Taiwan’s local e-commerce competitors Momo and PC Home, which are reported at NT$2.2 billion and NT$1.44 billion respectively. 

Coupang is originally a South Korean company, but relocated its headquarters to Seattle, Washington in the U.S. in 2022, making it legally a U.S. company. Coupang is South Korea's largest online retailer and also offers grocery and meal delivery services, similar to Uber Eats or Food Panda.