TAIPEI (Taiwan News) – IKEA's ghost money cake, resembling traditional joss paper, has quickly sold out in Taiwan.

The limited-edition pastry resembles traditional Chinese joss paper, also known as ghost money, and sparked a frenzy among Taiwanese consumers. IKEA’s Swedish restaurant introduced the cake on Aug. 10, quickly selling out in Taipei and Taichung.

The mille-feuille pastry, exclusive to Taiwan, merges traditional Ghost Month rituals with a modern taste. Its layered, yellow body and red border mimic the appearance of joss paper, often burned as offerings to deceased ancestors. 

Consumers can peel away layers like tearing real paper, while enjoying the creative dessert. 

IKEA said the cake’s complex production meant there was a limited supply. Ingredients include eggs, sugar, emulsifier, butter, and flour. The cake cost NT$85 (US$2.6) and sold out soon after it was launched.