TAIPEI (Taiwan News) — Wowprime announced Tuesday (Oct 1.) its cooperation with Foodpanda, allowing users to access the food company’s 21 catering brands and more than 300 restaurants.
Wowprime will offer 380 takeout options through Foodpanda's extensive delivery service, per UDN. The company said it is optimistic that the collaboration will boost delivery revenue by double digits, per CNA.
Wowprime Chief Operating Officer Li Wei-chin (李威進) said Foodpanda’s data experience and marketing resources can help Wowprime more accurately reach customers.
Foodpanda Taiwan General Manager Eva Huang (黃逸華) said the partnership not only expands Foodpanda's culinary footprint but also helps Wowprime extend the deliciousness of their restaurants to millions of households.
According to a survey by the Institute for Information Industry (III), Foodpanda was the most frequently used delivery platform in Taiwan in 2023, with a usage rate of 73.6%, per Liberty Times.