TAIPEI (Taiwan News) — E-commerce company Momo unveiled three business strategies this year, including expanding its online store presence, using technology to increase sales, and promoting green logistics. 

On Monday, Momo also announced its growth targets for this year, aiming to adapt to changing consumer behavior in the post-pandemic era and maintain its competitiveness, per CNA.

Momo sells more than 1 million products online, including local specialties and items from small and medium-sized businesses. The company will enhance its technology to improve product visibility and help sellers reach a wider audience.

Momo will also use data analytics and AI technology to boost marketing for brands and advertisers, while enhancing the consumer shopping experience. It aims to strengthen the connection between products and consumers, enabling shoppers to find products more quickly.

To achieve sustainable development, Momo will implement smart management of delivery routes and reduce carbon emissions. The company will continue collaborating with consumers to create an environmentally friendly environment.

Momo reported a record revenue of NT$112.5 billion (US$3.69 billion) last year, up 3% from the previous year. In the fourth quarter, the company generated NT$33.48 billion in revenue, maintaining its e-commerce leadership.

Momo's advertising platform, Momo Ads, attracted more than 10,000 brands during last year's "Double 11" event. Ad spending grew 3.5 times compared to the previous year.