TAIPEI (Taiwan News) — Asus Co-CEO S.Y. Hsu (許先越) said Wednesday that the company will adjust production sites to cope with US President Donald Trump’s tariffs, aiming to keep costs down.
Speaking at an investor conference, Hsu explained that cost structures vary by site, and moving manufacturing requires additional expenses for molds and equipment, per CNA. He did not say where manufacturing would go, but added that companies in the US market have already adjusted their prices in response to the tariffs.
Hsu said that since Q4 last year, Asus has been stocking up on products bound for the US market and shipping them to US distribution centers to allow enough time to respond after the tariffs take effect. The company’s contract manufacturers have factories in several regions, allowing them to prepare in advance for site adjustments.
“Tariffs are beyond our control,” he said. “What we can do is maximize flexibility and resilience to adapt to market changes.”
He emphasized that Asus aims to minimize the impact of tariffs and offer competitive products and services at reasonable prices.
Asus Co-CEO Hu Shu-bin (胡書賓) said that geopolitical conflicts and supply chain restructuring severely affected its Q1 earnings. However, conditions are expected to stabilize in Q2, and the company projects a 30% quarter-on-quarter revenue increase for its computer business.





