The Vietnam Breast Pump Market was valued at USD 2.65 million in 2024 and is expected to reach USD 3.29 million by 2033, growing at a CAGR of 3.65% during the forecast period. This growth is primarily fueled by increasing awareness of breastfeeding benefits, a rising number of working mothers, technological advancements in breast pump designs, and the growing availability of breast pumps through e-commerce platforms.
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Key Market Drivers
Growing Awareness of Breastfeeding Benefits
Breastfeeding awareness is on the rise in Vietnam, driven by government healthcare initiatives and advocacy from organizations such as the World Health Organization (WHO). Despite 98% of Vietnamese mothers initiating breastfeeding, exclusive breastfeeding rates remain low at 14.2% for the first six months. Breastfeeding is increasingly recognized for its vital health benefits, such as improved immune system function in infants and reduced risks of breast and ovarian cancer for mothers. Consequently, more mothers are investing in breast pumps to extend their breastfeeding journey while balancing work and personal responsibilities.
Rising Number of Working Mothers
Vietnam’s increasing female workforce participation is a significant driver for the breast pump market. The National Strategy on Gender Equality (2021-2033) highlights that female wage earners reached 50.9% in 2024, exceeding the 2025 target. With more women pursuing careers, the demand for portable and efficient breast pumps has grown. Many working mothers rely on breast pumps to maintain breastfeeding schedules while managing their careers, leading to increased adoption of advanced and wearable models.
Technological Advancements in Breast Pump Design
Modern breast pumps offer quieter operation, adjustable suction levels, and hands-free functionality, making them more user-friendly and appealing. Innovations such as battery-powered and wearable breast pumps enable mothers to express milk conveniently, whether at work or on the move. Additionally, newer models with enhanced comfort and ease of cleaning are becoming more popular, driving market expansion.
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Increasing Availability of Breast Pump Products
Breast pumps are becoming more accessible through e-commerce platforms and retail stores, providing mothers with diverse product choices. Online shopping offers convenience, enabling consumers to compare brands, read reviews, and select products that best suit their needs. The expansion of local and international brands in Vietnam has also led to increased competition, enhancing product quality and affordability.
Key Market Challenges
High Price and Affordability Concerns
Advanced breast pumps, particularly electric and wearable models, remain expensive, limiting their accessibility, especially in rural areas. The high cost of premium models discourages adoption among lower-income groups, restricting market penetration. Vietnam’s declining birth rate, which dropped to 1.91 children per woman in 2024, further challenges market expansion.
Limited Availability and Distribution Channels
While major cities like Ho Chi Minh City and Hanoi offer easy access to breast pumps, rural areas often face limited product availability and higher shipping costs. Many mothers in remote locations lack access to lactation support and product assistance, making them hesitant to invest in expensive breast pumps.
Key Market Trends
Government and Healthcare Support for Breastfeeding
Vietnam’s Ministry of Health and WHO actively promote exclusive breastfeeding, further driving breast pump adoption. Hospitals and healthcare providers now offer lactation consulting services, encouraging new mothers to use breast pumps. As support systems expand, breast pump usage is expected to increase.
Rising Disposable Incomes and Changing Lifestyles
With Vietnam’s middle class growing, consumer spending on premium baby care products is rising. Urban mothers, particularly in Ho Chi Minh City and Hanoi, prefer high-quality breast pumps that offer convenience and efficiency. The shift towards modern parenting solutions is fueling demand for technologically advanced breast pumps.
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Segmental Insights
Technology Insights
Among various breast pump technologies, Battery Operated Wearable Breast Pumps dominate the market due to their portability and hands-free convenience. These pumps allow mothers to express milk discreetly at work or while multitasking, making them the preferred choice among urban working mothers.
End Use Insights
The Home Care segment holds the largest market share, as mothers increasingly prefer to express and store milk at home. Home-based pumping provides flexibility, enabling mothers to manage both childcare and daily activities efficiently.
Regional Insights
Southern Vietnam Leads the Market
Southern Vietnam, particularly Ho Chi Minh City, dominates the breast pump market due to its high concentration of working mothers, economic prosperity, and better access to healthcare resources. The region’s exposure to international brands and increasing disposable incomes further contribute to market growth.
Competitive Landscape
Key players in the Vietnam breast pump market include:
- Philips Electronics Vietnam Ltd
- Famimax Vietnam Co., Ltd.
- Beurer Vietnam
- BB International Company Limited (Cimilre)
- Spectra Vietnam (VietLife Service Joint Stock Company)
- Kamidi Vietnam (Vinmec International General Hospital System)
- Hegen Vietnam (TNCL Company Ltd)
- Jumys Vietnam Co., Ltd
- Niraki Vietnam Co., Ltd
- CHIBE Vietnam (Young Sun Company Limited)
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Report Scope
The Vietnam Breast Pump Market is segmented as follows:
By Technology:
- Manual Wearable Breast Pump
- Battery Operated Wearable Breast Pump
- Smart Wearable Breast Pump
- Manual Pumps
- Battery Powered Pumps
- Electric Pumps
By End Use:
- Hospital
- Specialty Facilities
- Home Care
- Research & Manufacturing
By Region:
- Southern Vietnam
- Northern Vietnam
- Central Vietnam
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Conclusion
The Vietnam breast pump market is witnessing steady growth driven by rising breastfeeding awareness, increasing female workforce participation, technological advancements, and expanding retail access. However, challenges such as high product costs and limited rural accessibility may hinder market expansion. Addressing affordability concerns and strengthening distribution networks will be key to unlocking the market’s full potential. With continued healthcare support and evolving consumer preferences, the Vietnam breast pump market is expected to grow steadily in the coming years.
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