TAIPEI (Taiwan News) — Taiwan Mobile announced Wednesday its collaboration with memory maker Phison to integrate AI in software, sales, and marketing.

The telecom said in a press release the partnership has already yielded results. It has integrated its AI software with Phison’s NAND technology to create a solution that reduces hardware costs by 90% and saves at least 30 days of setup time, per CNA.

This accelerates AI adoption across companies, allowing for lower costs and enhanced efficiency, the company explained.

Taiwan Mobile CEO Lin Chih-chen (林之晨) explained that open-source models like Llama 3.3 have become more widespread and businesses are prioritizing AI security. Through its partnership with Phison, Taiwan Mobile is lowering the barriers to AI and creating tailored applications, he added

Phison CEO Pua Khein-Seng (潘健成) commented that generative AI is driving entrepreneurial reform. He praised Taiwan Mobile’s expertise in AI applications including its smart service M+ Messenger.

Phison is not only overcoming GPU memory bottlenecks, allowing businesses to deploy private AI systems at lower costs and higher efficiency, but also developing on-premise AI applications, he added.