TAIPEI (Taiwan News) — FamilyMart Taiwan posted NT$25.28 billion (US$835.53 million) in Q1 revenue on Wednesday, hitting a quarterly record.

The strong performance was boosted by a NT$200 million gain from the final liquidation of a restructured investment framework in China, per CNA. Profits from affiliated companies also lifted earnings, including contributions from Jin Shin Food, FOPi Bakery, and others, per UDN.

Fresh food played a key role, with seasonal launches driving the category to more than 30% of revenue. The company said its differentiated strategy helped meet shifting consumer demand.

FamilyMart also broadened its customer base by catering to diverse groups, including Muslims and migrant workers. It introduced products for Ramadan and Eid al-Fitr, important Islamic holidays, while expanding Southeast Asian selections.

Membership engagement remained high, with more than 18.5 million members registered. A cross-brand point redemption campaign ahead of March pushed redemptions up 40% year-on-year.

Looking to Q2, FamilyMart said it expects to benefit from seasonal demand and holiday traffic. New offerings including iced beverages and festival-themed products are planned to drive growth.