TAIPEI (Taiwan News) — eTreego is changing the electric vehicle charging game with “electronic trees,” planting Taiwan’s green future one kilowatt at a time.
In Hsinchu's Zhubei Township, eTreego’s headquarters resemble a futuristic energy station, with glowing fiber-optic lights and sleek EV chargers, per CNA. The company calls each charger an electronic green tree – a symbol of energy transfer and a node in Taiwan’s emerging low-carbon ecosystem.
Founded in 2017 with support from the Industrial Technology Research Institute, eTreego specializes in EV control modules and smart charging systems. Backed by ITRI, it supplies solutions to automakers, including Yulon, CMC, and Volvo, and accounts for over half of Taiwan’s EV charging infrastructure.
eTreego Founder and CEO Chien Chin-pin (簡金品) saw the EV shift coming while working at the institute, where he started developing energy control systems in the early 2000s. As Taiwan’s EV registrations surged in 2017, Chien launched the company to fill the growing infrastructure gap.
Chien said he envisions every charger as a green energy seed, anchoring a smart, sustainable charging network. eTreego now offers solutions for two- to eight-wheeled vehicles, with a focus on ultra-fast charging and connected user experiences.
To boost efficiency and safety, eTreego joined forces with Hotai Group and Shihlin Electric to form Gochabar, a new company managing software and operations. The company is headed by General Manager Wang Chien-wen (王建文), a veteran of Taiwan’s automotive and energy sectors.
Gochabar’s AI-driven system monitors energy use, forecasts demand, and supports virtual power plant integration. Chargers are now being installed in malls, hotels, and convenience stores, turning charging stations into urban landmarks.
The technology is also tapping into carbon markets by converting EV usage data into verifiable carbon credits. By teaming up with universities and asset managers and gaining certification from global standard-setter Verra, Gochabar aims to create new income streams while advancing Taiwan’s net-zero goals.
