TAIPEI (Taiwan News) — The Ministry of Economic Affairs is leading a delegation of Taiwanese manufacturers of hardware tools, home appliances, health products, and daily necessities to explore business opportunities in Japan.
The International Trade Administration said the delegation showcases patented innovations, including lightweight hand tool sets, miniature air compressors, and reusable silicone vacuum bags for food storage, per CNA.
The ministry has organized product promotion events in Fukuoka and Tokyo to connect Taiwanese manufacturers with the Japanese market. It expects 600 buyers to attend, including representatives from Takashimaya Co., Kintetsu Railway, and Amazon Japan. The events are projected to generate about NT$2.18 billion (US$68 million) in deals.
Deputy Economics Minister Cynthia Kiang (江文若) attended a promotion event in Osaka on Wednesday, where she reaffirmed the government’s continued support for local industries. She highlighted that Taiwanese hardware tools have gained strong recognition and trust in the Japanese market, expressing optimism that sales will continue to grow.
Kiang added that the ministry will hold more promotion activities from September to November for Taiwanese products. The events will include meetings in Taiwan for international buyers and visits to major industrial clusters across the country.
In August, the administration led a delegation of Taiwanese manufacturers to Chile, Colombia, and Brazil to promote products including ICT, automotive and bicycle parts, and machinery. It also plans to set up a Taiwan Select product exhibition in Las Vegas in September.
The administration added that it will launch an online sales platform for Taiwanese hardware product manufacturers that uses technology to match buyers.
Kiang said that the 20% US tariffs on Taiwanese imports, along with the Section 232 tariffs on steel and aluminum derivative products, have significantly impacted some local industries. In response, the ministry will support domestic companies in diversifying their export markets to mitigate risk.
