TAIPEI (Taiwan News) — Chunghwa Telecom on Thursday unveiled an NT$1 billion (US$32 million) cultural fund to invest in Taiwan’s film and TV projects, aiming to boost its global competitiveness.

Chunghwa will hold more than 50% of the fund, the Taiwan Creative Content Agency 30%, with the remainder held by companies that strengthen the IP value chain, per CNA. Chunghwa has also submitted to the Fair Trade Commission plans to invest in Joint Journey Creative.

The announcement came at the 2025 Taiwan Creative Content Fest, marking Chunghwa’s fourth consecutive year as a sponsor, per TechNews. The event highlighted the company’s past successes in film and TV investments.

Chunghwa outlined three strategies: “Creating Taiwan Wave” to elevate local content internationally, “Expanding Layout” to build an IP-based film ecosystem, and “Co-Creating Excitement” to support marketing and alliances.

Hu Hsueh-hai (胡學海), president of Chunghwa Telecom’s Personal and Family Group, said the company’s subsidiary Chunghwa Digital Cultural Management Consulting will lead investments in films, music, and immersive experiences such as VR.

The fund is expected to launch next year, with 30–40% of capital deployed in the first year. Chunghwa will also pursue equity partnerships with production companies.